The primary benefits are that it is relatively cheaper than traditional InMails (usually $0.20 per send and $5 per click to CTA) and they are sent only when the recipient is active on LinkedIn. The primary difference is, as opposed to messaging each lead individually, sponsored InMails can be sent by 100s or 1000s after creating a target audience. However, if you have used all of your Inmail Quota for the month (based on your account) you can also purchase an additional InMail for $10 per extra InMail Message (may vary in some special cases).įurthermore, you can also use a sponsored version of InMails, also called Message Ads to deliver your message to 2nd or 3rd connections.
LinkedIn Premium Career: 5 credits (15 max).In fact, it has been reported that InMails have open rates of more than 85% with clickthrough rates reaching upwards of 5% (Neal Schaffer, 2021).Īccording to LinkedIn, the number of monthly InMails credits allotted (for messaging ones with closed inboxes) varies per account as follows: When used correctly, InMails are said to have a much better open and response rate when compared to cold messaging/calling or cold emailing.
The purpose of an InMail is to start a new conversation with a new prospect so you can effectively outreach with much more valuable insights and with much more reliability than a short connection message. If you already have a premium account and you are not utilizing the given InMail credit every month, it’s a big crime. Kind of like an email sent through LinkedIn itself. How is this any different from the normal LinkedIn messaging? Well, you can even send direct messages to people who are not connected to you (2nd or even 3rd-degree connections to you) and you can even include a subject line to let them know what your purpose of messaging is. So what are LinkedIn InMails? Well, InMails are a direct and customizable (premium) message format on LinkedIn, helping you to directly message anyone on LinkedIn. With LinkedIn said to increase InMail quotation for certain premium plans, we thought it would be the perfect time to delve into the domain of LinkedIn Inmails and showcase why it is such a great outreach platform, even better in performance when compared to cold emailing or cold calling, let's get started.
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